TYPE WITH PRIDE
BRITISH AIRWAYS EXPRESS AETNA YOU MATTER DAY KOTEX WONKA POISE ABOUT ME
TYPE WITH PRIDE
In 2017, Gilbert Baker, LGBTQ activist and creator of the iconic rainbow flag, passed away. To celebrate the major role he played in the LGBTQ community, we used his creation as inspiration for the "Gilbert" typeface. The typeface was designed to give people a to speak their truth and make a statement, whether it be online or on signs at rallies and protests. In addition to creating the typeface, we launched Type with Pride – a typography project and that used each letter of the alphabet to honor the people, places, films, etc. that have shaped, empowered and influenced the LGBTQ community in a positive way. social campaign free tool
Awards
Branding Creativity for Good
Crafts for Advertising Crafts for Design
Mentioned in:
Ogilvy & Mather
CDs: Bastien Baumann, Chris Rowson
Designer: Robyn Makinson Animator: Justin Au CW: Samantha Evers