TYPE WITH PRIDE
EXPRESS
AETNA YOU MATTER DAY KOTEX WONKA CASTROL EDGE POISE ABOUT ME
EXPRESS
Express wanted a rebrand. So we gave them a campaign that celebrates the individual and encourages people to own who they are. We launched "Your life, your dress code" and introduced it with a brand film featuring supermodel Karlie Kloss.
Ogilvy & Mather
CDs: Abe Baginsky, Thiago Cruz
SR AD: Vanessa Hobbes CW: Samantha Evers